3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

Share
Beacons Are Out, Scannable Shelf Tags Are In

Retailers and marketers alike were excited by the thought of beacons and their opportunity—actual usage of them fell flat.

Share
The Deal with Data – How Much is too Much?

Something you Googled yesterday is now serving you ads on Facebook today.

Share
Who’s Who at Blu | Meredith Carter

From creative writing to horseback riding, Meredith is full of surprises.

Share
How Your Table Fork Can Help You Be More Innovative

Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?

Share
GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

Share
Chad Stubbs Presents Impulse-BAI Beacon 2017 Rapid Fire

So, is your brand always on? If not, take a few minutes to watch this video…and then give us a call.

Share
The NeuroMarketing Hack That’ll Hook Your Consumers

For consumers, the dopamine release is like candy for the brain—it feels good, thus they will keep coming back for more.

Share
Customer Retention: You Get What You Give Back

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

Share
Who’s Who at Blu | Christina Findley

Around here, whether we need a big dose of encouragement or a little bit of tough love, Christina’s our go-to girl.

Share