Who’s Who at Blu | Meredith Carter

From creative writing to horseback riding, Meredith is full of surprises.

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How Your Table Fork Can Help You Be More Innovative

Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?

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GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

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Chad Stubbs Presents Impulse-BAI Beacon 2017 Rapid Fire

So, is your brand always on? If not, take a few minutes to watch this video…and then give us a call.

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The NeuroMarketing Hack That’ll Hook Your Consumers

For consumers, the dopamine release is like candy for the brain—it feels good, thus they will keep coming back for more.

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Customer Retention: You Get What You Give Back

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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Who’s Who at Blu | Christina Findley

Around here, whether we need a big dose of encouragement or a little bit of tough love, Christina’s our go-to girl.

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GIFs | The Untapped Marketing Tool

As marketers, we often talk about capturing customers with emotion—but this perspective sort of turns that idea on its head.

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The Psychology of Sales Series | Saving Money

What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.

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It’s All Relative

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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