Chad Stubbs Presents Impulse-BAI Beacon 2017 Rapid Fire

So, is your brand always on? If not, take a few minutes to watch this video…and then give us a call.

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The NeuroMarketing Hack That’ll Hook Your Consumers

For consumers, the dopamine release is like candy for the brain—it feels good, thus they will keep coming back for more.

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Customer Retention: You Get What You Give Back

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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Who’s Who at Blu | Christina Findley

Around here, whether we need a big dose of encouragement or a little bit of tough love, Christina’s our go-to girl.

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GIFs | The Untapped Marketing Tool

As marketers, we often talk about capturing customers with emotion—but this perspective sort of turns that idea on its head.

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The Psychology of Sales Series | Saving Money

What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.

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It’s All Relative

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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Targeting vs. Personalization: What’s the Difference?

These words often get used interchangeably—but they are actually two distinct concepts that work together to give you the best user experience possible and make your marketing smarter than ever.

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Are You Connecting with Your Consumers?

While stories are entertaining and informative, they are so much more than that—they are the most powerful communication tool known to man.

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