Turn Preferences into Profit

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

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Hey Big Spender

Big spenders are influencers on others and can help lead your brand to the promised land.

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Power to the People-Based Marketers

So what power do people-based marketers have?

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Stories Greater Than Facts

Sure, there’s a time and place to tell potential consumers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story. 

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3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

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Beacons Are Out, Scannable Shelf Tags Are In

Retailers and marketers alike were excited by the thought of beacons and their opportunity—actual usage of them fell flat.

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The Deal with Data – How Much is too Much?

Something you Googled yesterday is now serving you ads on Facebook today.

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Who’s Who at Blu | Meredith Carter

From creative writing to horseback riding, Meredith is full of surprises.

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How Your Table Fork Can Help You Be More Innovative

Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?

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GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

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