Neuroscience Hacks for Your Brand

As humans, the majority of our decisions are made in the non-conscious part of our brain.

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Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

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Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

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Social Media & The Super Bowl

When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching.

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Prime for Success in 2017

Priming is a non-conscious form of human memory concerned with perceptual identification of words and objects.

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Top 3 Most Viral Ads of 2016

While we used to think that viral ads were just somehow lucky, we now know there are 6 pillars we can attribute virality to: social currency, triggers, emotion, public, practical value and stories.

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6 Steps to Viral Content

In this day and age, making content “go viral” is a top goal of many companies. But how do you get content to go viral?

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Why People Buy

It’s a simple truth: people don’t buy products. They buy dreams. They buy values. They buy emotions.

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Rogue: A Name You’ll Be Hearing, A Lot.

An unlikely duo. One is a major car manufacturer, the other a billion-dollar movie franchise. You wouldn’t think they have very much in common.

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Physical Triggers Impact Response by 61%

You’re standing in the checkout line, the conveyor belt slowly moving your groceries up to the cashier when, suddenly, you toss a pack of coconut-lime-strawberry flavored gum onto the belt.

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