By analyzing your culture, products, and customer opportunity we will deliver a specific targeting strategy and a response creating idea that will grab the attention of your most profitable targets. We are experts in creating HI Impact pieces that start the sales process in the world of B2B by stopping people dead in their tracks.
Acquiring commercial and small business accounts is essential in growing many companies overall portfolio. Since they represent larger profit opportunities, most have been inundated with marketing and sales efforts. Our vast experience has proven to us that a non traditional marketing approach is required to break through the mass clutter of messages. We call it HI Impacts, and creating an idea that is a show stopper is the key to trigger response.
A thorough B2B acquisition targeting strategy begins by identifying opportunity within your customer database and then focusing on straight prospecting. Identifying best customer type (NAICS code, sales, employee size, years in business, etc) will allow us to focus your dollars appropriately. We remain committed to seeking the most accurate sources of business data – please see the independent audit of available sources as completed by Bass and Associates.
Accurate targeting and HI impact marketing ideas will help provide the positive inertia needed to make an initiative successful. We have comprehensive experience in integrating, mass advertising, sales kits, email, direct mail, telephone, and most importantly a CRM supported sales effort into B2B efforts as well.
