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Behavioral Science

We discover a fingerprint of behavior that connects the right people to your brand.

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Our Behavioral Science department connects people to brands based on potential. Analyzing over 300 data points, we discover your consumers’ most powerful traits and impulses and use that information to trigger revenue for your brand. Through traditional, social, digital, and direct channels, we market only to the people who are most likely to respond positively to your brand—and spend gobs of cash when they do.

Services

  • Advanced Segmentation and Customer Analytics
  • Database Warehousing / Cleansing / Enhancement
  • CASS
  • NCOA
  • File Deduping / Cleansing / Suppression / Segmentation
  • In-Depth Customer Analysis Including PRIZM / P$YCLE / Customer Data
  • LIFT – Customer Cross-Sell and Onboarding Program
  • Campaign Results Analysis / Tracking
  • Lead Lists
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