Environmental stewardship is a huge consumption consideration to certain segments. Higher margins and lower customer attrition await the companies who can successfully provide and market green based services and products to the green targets. But how can you distinguish between an environmentally conscious consumer and one who could care less. The BluGreen Effect.

The BluGreen Effect is our proprietary model and methodology of accurately identifying green focused consumers. How is this done you might be thinking? We link actual green purchase and transaction data into an integrated segmentation schema. Simply put we can show you which of your customer and prospect segments have actually spent money on green initiative products.

Think about it, there is no better indicator of future consumption behavior than what you purchased in the past, period. If someone wanted to identify your favorite restaurant without knowing you it would seem impossible. However if that individual had access to all of your past purchase behavior it would be simple. That is exactly how we have identified which of your customers and prospects are going green with or without you.