Once your data is in a standard and stable environment, you can use modeling, segmentation and other logic threads to quantify and capture your opportunity by product, segment or geography.

At Blu we call it nsite, a bundle of data profiles, models, segmentation systems and logic that can work with our ntegrate product or any other MCIF or data mart. Blu’s nsite bundle of products has evolved over a decade of logic refinement and diligent pursuit of higher ROI returns that have been validated and refined through tracking more than 50 million direct marketing opportunities. Blu has a viable and proven solution for any initiative that you may encounter.

Our highest demand products in this bundle are:

• Customer Profile Analysis (CPA) — an analysis that identifies and ranks your opportunities based on ROI.
• Blu Attrition Model — a regression model that identifies at risk deposits.
• CD Maturity Cross-sell Optimization — turns legal notices into a profitable cross-sell system.

Additional functionality and opportunities that result from our nsite product include:

• Cross-sell initiatives and new household on-boarding
• Geographic trade area establishment
• Intuitive prospect profiles
• Market audit assessment to define merger and acquisition opportunities
• Debit card acquisition and activation
• Hispanic acquisition
• High-impact B2B campaigns
• Deposit gap analysis on markets and database
• Site analysis and grand opening strategy