Building an MCIF

The cornerstone to targeted marketing is having an actionable marketing database that is accessible and easy to use. If your institution has separate customer information files scattered across different departments, it’s time to use Blu to help you construct an MCIF database that will house all of your customer information in an accessible and user-friendly format.

An MCIF is a Marketing Customer Information File. Blu takes all your customer information files, assigns a unique identifier to each file and compiles all pertinent information regarding that customer into one file rather than multiple files. This data mart gives your marketing department a clear view of all customer activity and opportunity.

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