You must have an enterprise-wide view of your data in a standardized format to obtain any actionable marketing derivatives or reports. Our ntegrate product can take any number of files and file formats that your institution currently produces and construct a data mart using precise householding logic. Your data mart will be built with the flexibility needed to interface with other products you may have.

ntegrate is Blu’s proprietary data householding process that produces a clear look at your aggregate households. Unlike most vendors, we deliver data marts on a weekly basis instead of monthly so that your initiatives are based on current data, not from past months. We leverage our algorithmic householding tool with the most intense data scrutiny methods available to turn your data streams into a clearly-defined and usable marketing universe.