Something you Googled yesterday is now serving you ads on Facebook today.
You’re standing in the checkout line, the conveyor belt slowly moving your groceries up to the cashier when, suddenly, you toss a pack of coconut-lime-strawberry flavored gum onto the belt.
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Sure, there’s a time and place to tell potential consumers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story.
If you want to influence people to act a certain way, you must first understand what drives them.
Retailers and marketers alike were excited by the thought of beacons and their opportunity—actual usage of them fell flat.