Turn Preferences into Profit

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

Share
Hey Big Spender

Big spenders are influencers on others and can help lead your brand to the promised land.

Share
Power to the People-Based Marketers

So what power do people-based marketers have?

Share
3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

Share
The NeuroMarketing Hack That’ll Hook Your Consumers

For consumers, the dopamine release is like candy for the brain—it feels good, thus they will keep coming back for more.

Share
Neuroscience Hacks for Your Brand

As humans, the majority of our decisions are made in the non-conscious part of our brain.

Share
Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

Share
Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

Share
Rogue: A Name You’ll Be Hearing, A Lot.

An unlikely duo. One is a major car manufacturer, the other a billion-dollar movie franchise. You wouldn’t think they have very much in common.

Share