Stories Greater Than Facts

Sure, there’s a time and place to tell potential consumers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story. 

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The Deal with Data – How Much is too Much?

Something you Googled yesterday is now serving you ads on Facebook today.

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How Your Table Fork Can Help You Be More Innovative

Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?

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GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

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Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

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