3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

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Beacons Are Out, Scannable Shelf Tags Are In

Retailers and marketers alike were excited by the thought of beacons and their opportunity—actual usage of them fell flat.

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GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

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Customer Retention: You Get What You Give Back

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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GIFs | The Untapped Marketing Tool

As marketers, we often talk about capturing customers with emotion—but this perspective sort of turns that idea on its head.

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The Psychology of Sales Series | Saving Money

What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.

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It’s All Relative

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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Targeting vs. Personalization: What’s the Difference?

These words often get used interchangeably—but they are actually two distinct concepts that work together to give you the best user experience possible and make your marketing smarter than ever.

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Are You Connecting with Your Consumers?

While stories are entertaining and informative, they are so much more than that—they are the most powerful communication tool known to man.

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