GIFs | The Untapped Marketing Tool

As marketers, we often talk about capturing customers with emotion—but this perspective sort of turns that idea on its head.

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The Psychology of Sales Series | Saving Money

What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.

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It’s All Relative

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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Targeting vs. Personalization: What’s the Difference?

These words often get used interchangeably—but they are actually two distinct concepts that work together to give you the best user experience possible and make your marketing smarter than ever.

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Are You Connecting with Your Consumers?

While stories are entertaining and informative, they are so much more than that—they are the most powerful communication tool known to man.

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Neuroscience Hacks for Your Brand

As humans, the majority of our decisions are made in the non-conscious part of our brain.

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Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

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Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

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Social Media & The Super Bowl

When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching.

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