We have developed a systematic approach to turn your CD maturity notices into a highly intuitive cross-sell tool.
We have developed a systematic approach to turn your CD maturity notices into a highly intuitive cross sell tool. By first examining your customer database and your maturing CD portfolio, Blu develops a customized segmentation plan to effectively speak to each maturing CD customer. We also use P$YCLE household balance information by specific CBSA to gauge your share of wallet in terms of CD dollars and all deposit products.
Armed with the knowledge of not only how much your bank is in danger of losing, but also the additional deposit opportunity you can gain, we can provide you with a complete view of the deposit capacity of an individual household. We also offer customized reporting functions that will allow you and your lines of business to evaluate each expiration date as a collective and manageable portfolio keeping you fully informed, which will help to more accurately price prospective offers. These notices must be sent out anyway, so why not pay an incremental amount and receive exponential returns?
