Identifying WHO is in the trade area, WHAT they are most likely to buy, and HOW we talk to them are the three important building blocks of our grand opening strategy.

Opening new locations is one of many vehicles to grow top and bottom lines. Making these new locations profitable has been an increasingly difficult task over the last five years because of the changing economic factors. Reflex Blu believes that a store’s success truly starts by using our Trade Area Analyzer product to select a site that has a fruitful trade area. The Trade Area Analyzer can be used post site selection to audit prospect and product opportunity within the new location’s immediate trade area. This audit is the key to formulating a grand opening or re-grand opening plan as well as a key element in ongoing marketing plans.

Identifying WHO is in the trade area, WHAT they are most likely to buy, and HOW we talk to them are the three important building blocks of our grand opening strategy. Armed with this information, we are able to develop a highly intuitive multi-media strategy that can successfully drive prospects to your location. We have successfully driven traffic to over 300 grand opening events over the past seven years.