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Predict Individual Intent and Prompt Impulsive Action to Urge Your Brand Forward

Impulse, or Individually Matched Programmatic Using Logic to Score Engagement, is a solution blu implements to target the right individual, in the right way, at the right time, in the right channel to build your bottom line bigger.

In a more basic sense, we know that past behavior is the best predictor of future behavior, and knowing this, we utilize historical information to help build a picture of the consumers who are the best fit for your brand.

Impulse then scores each consumer to accurately predict individual intent and response and prompt impulsive action. Once the “who” is solved, Impulse evolves 1:1 direct mail into 1:1 direct social and digital, enabling you to communicate directly to the specific individuals who will be most profitable, wherever they live and browse.

Impulse evolves 1:1 direct mail into 1:1 direct social and digital, enabling you to communicate directly to the specific individuals who will be most profitable, wherever they live and browse.
DISCOVER

The first step in deploying Impulse is diving into the wealth of insights that are buried within your customer database. During this comprehensive analysis, we will identify the key traits, triggers, and impulses that make up your brand by analyzing over 300 on and offline data points, such as your customers’ interests, wealth, buying behaviors, dwelling type, marital status, and social networking habits. 

IDENTIFY

Using the information gleaned from the Discovery phase, we create a Brand Impulse Score, which is an algorithmic score that assigns clear valuations to your customers to maximize potential, and when layered into prospect pools, can predict individual response. By analyzing the Brand Impulse Scores, we can determine which individuals are brand receptive, which are brand neutral and which are brand resistant to pinpoint the exact “who” we should market to.

TRIGGER

1:1 direct social, digital, mail, email and live correspondence focused on the right people work together in a “content web” to trigger the impulse to engage your brand. Through our partnership with Acxiom’s LiveRamp, blu is able to leverage Acxiom’s offline recognition of Personally Identifiable Information to consistently identify your target individuals in their online platforms. Linking all of an individual’s fragmented data together gives us a holistic view of the customer—resulting in the ability to make deterministic matches between your digital and direct marketing responders.

TRACK

After all is said and done, we provide you with actual cause-and-effect tracking where we publish your spend against additional revenue driven by examining engagement from the specific individuals we identified and targeted. Each initiative allows for more insight as to what works and what doesn’t, so your ROI improves the longer we work together with you.

Impulse does not sit still. As your brand and consumers continue to grow and change, Impulse continually improves with data, creative, and digital solutions to keep your brand top of mind and tip of tongue.