Cleanse and enhance your customer data
Having your raw data captured in a standardized format is important. Enhancing and validating your raw data to ensure deliverability, gain a deeper insight through appending information, and auditing raw data errors is equally important. Blu’s nhance product line accomplishes these tasks quickly, efficiently and economically.
The nhance tool is used to thoroughly cleanse your data and add additional behavioral, financial, geographic and demographic elements to provide a 360 degree view of customer potential. With this clear, in-depth view of your customer households, your segmentation and modeling results leverage accurate and in depth data points to deliver precise targets.
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nhance performs the following processes on your database:
- Cleanse and standardize name and address data
- National Change of Address (NCOALink)
- Identify duplication
- Append lat/long to determine the closest branch to the customer.
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Data Append options:
- IPA (income producing assets)
- Select demographic and behavior points
- Age, income, home ownership, length of residency, etc.
- Claritas P$YCLE and PRIZM segmentation codes
- Credit Bureau
- B2B appends
- SIC, years of business, sales volume, number of employees, etc.
