Fact:

It takes 3 to 7 contact points through a multitude of different mediums to drive results.

What’s the Story?

When executing a marketing initiative, every target has a dynamic profit potential for your institution. Each customer has different buying and consumption dynamics that give them unique capacities to be more or less profitable. Our job is to help walk these customers through the relationship by utilizing a distinct media mix to extend your reach to all potential and current customers.

So what is Synchronized Multi-Leveraging?

Blu’s Synchronized Multi-Leveraging philosophy works to incorporate our insight into how to break through the clutter to grab your customers and prospects attention through a variety of different mediums. 

We craft specific media recommendations based on your company’s goals, objectives, and sales position. By first understanding the target audience, Blu can then create and implement a synchronized multi-leveraged campaign that could include any of the following:

Mass Media
TV Radio Web Newspaper Outdoor Magazine	Speaks to a larger, broader audience and not necessarily those who would consume your product
Point-of-Sale Merchandising
Cross-sell Point-of-Sale Merchandising	Speaks to a more focused segment. Customers or prospects that your brand attracts
Targeted Direct Marketing
High Impacts Direct Mail E-mail CRM Sales Synergy Custom web application Sales call	Able to speak one-to-one. Can accurately report ROI. Can use empirical tracking to refine execution plans