The spark ignition.
Brandwashing is our solution for your brand’s most profitable customer journeys. It encompasses every step of deploying our marketing to the right people and channels, monitoring engagement, adjusting as needed for optimal exposure and action, and tracking transactional ROI.
Brandwashing is smart marketing. It learns, it’s adaptive, and most importantly, it reports on the actual behavior of people we target. Then it tracks their transactions, so we get a real picture of how much each customer is worth and how much they are adding to your bottom line.
Step 1
Everyone has preferences that are predictable.
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Through a detailed data analysis we call our Brand Preference Index, we analyze and score more than 3,000 consumer data points, including insights gleaned from your customer data (such as demographics, transactional behaviors, and more), to identify not only the people who have the highest preference for your brand, but those who will bring the most transactional value along with them.
Identifying which customer preferences pop for your brand
Scoring any household in the US to identify their preference for your brand
Finding those who score high for your brand and have the capacity to spend
Step 1
Everyone has preferences that are predictable.
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Through a detailed data analysis we call our Brand Preference Index, we analyze and score more than 3,000 consumer data points, including insights gleaned from your customer data (such as demographics, transactional behaviors, and more), to identify not only the people who have the highest preference for your brand, but those who will bring the most transactional value along with them.
Identifying which customer preferences pop for your brand
Scoring any household in the US to identify their preference for your brand
Finding those who score high for your brand and have the capacity to spend
Step 2
Warm the heart. Convince the mind.
Once we’ve identified the most profitable customers and prospects, we saturate those select individuals with brand content that engages their emotions and their intellect. With consistent exposure to your brand through the right channels, your brand will start to feel like a trusted friend.
Surrounding customers with emotional and rational messaging
Step 2
Warm the heart. Convince the mind.
Once we’ve identified the most profitable customers and prospects, we saturate those select individuals with brand content that engages their emotions and their intellect. With consistent exposure to your brand through the right channels, your brand will start to feel like a trusted friend.
Surrounding customers with emotional and rational messaging
Step 3
Heightened preference becomes consumption.
Because the selective exposure theory is based on consistent exposure to your brand content, your brand becomes not only familiar but top of mind. And top of mind leads to point of sale—and profit to your bottom line.
Keeping your brand top-of-mind leads to transactions at the checkout counter
Step 3
Heightened preference becomes consumption.
Because the selective exposure theory is based on consistent exposure to your brand content, your brand becomes not only familiar but top of mind. And top of mind leads to point of sale—and profit to your bottom line.
Keeping your brand top-of-mind leads to transactions at the checkout counter
Step 4
Measuring preference and consumption allows us to improve both.
Tracking in real-time, we not only monitor and combat ad fatigue, keeping your brand fresh and response high, we also carve out control groups and all the other fancy reporting needed to show the true incremental effect of your marketing based on actual transaction with your brand at the sales counter—not clicks, likes, or shares—so you can see the clear valuation of your marketing efforts on your bottom line.
Tracking that puts you in control of KPI and ROI with real-time results
Step 4
Measuring preference and consumption allows us to improve both.
Tracking in real-time, we not only monitor and combat ad fatigue, keeping your brand fresh and response high, we also carve out control groups and all the other fancy reporting needed to show the true incremental effect of your marketing based on actual transaction with your brand at the sales counter—not clicks, likes, or shares—so you can see the clear valuation of your marketing efforts on your bottom line.
Tracking that puts you in control of KPI and ROI with real-time results
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”