The spark you’ve been looking for.
Enter, BLU.
Sure, we’re marketers, but there’s more. We’re movers, shakers, thinkers, dreamers and doers who know how to connect with the people who matter most. We’re Blu. Brand catalysts with the marketing spark you need to reach not just any audience. YOUR audience.
Case Studies
BLU CASTS
Blu Casts are blu’s case studies video series. In each Blu Cast video, we highlight the latest wins we’ve created for our clients with our unique 1:1 marketing approach. See our capabilities in action and learn how we’ve boosted clients’ bottom lines while improving their customers’ lives and experiences with their brand.
The Latest
Robert Trent Jones Golf Trail needed a strategy to help them overcome the loss of revenue due to the COVID-19 pandemic, so they partnered with blu to maximize new opportunities with more local golfers.
Clients
Capabilities
Capabilities
Product
Projects
Blog
The Recency Variable and its Recent Surge in Importance
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
Death of the Cookie
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Wiring, Snowflakes, Footprints, & Resolution
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.
Death of the Cookie
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Wiring, Snowflakes, Footprints, & Resolution
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.
Marketing Will Continue To Change in 2021. Are You Prepared to Change With It?
Brands are returning to a world where almost all facets of business have been fundamentally reset, including how they engage consumers.
Statistically Speaking, of Course…
Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?
The Recency Variable and its Recent Surge in Importance
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
Death of the Cookie
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Wiring, Snowflakes, Footprints, & Resolution
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.