blu is a 26-year-old, performance-driven advertising agency built on a simple but powerful conviction: the greatest predictor of future behavior is present behavior. We put that belief to work every day through our proprietary Perfect Match Analysis—a process that models transaction data from client POS systems, EMRs, and data warehouses to uncover what actually drives decisions.

Our digital approach is distinctly person-based. Rather than relying on DSP-driven virtual data models, we use online identity resolution to market to real people—merging data science with the precision of digital and social marketing to produce trackable results all the way through the response funnel. We tie every transactional return back to the dollars spent.

Our culture is built on three things: curiosity, collaboration, and continual optimization. We are also a faith-based company that believes pursuing excellence goes hand-in-hand with building people, serving others, and leading with purpose—in our community and beyond.

The Digital Strategist serves as the bridge between insight and execution—translating audience behavior, media analytics, and creative vision into measurable ROI. This is a rare opportunity to do more than manage campaigns: you’ll build something. Starting from within our existing client base and expanding outward, you’ll own the growth of a digital portfolio with compensation directly tied to what you build.

We’re looking for a builder—someone who loves to explore, test, and learn—and who is energized by the idea of leading their team to serve clients and deliver outcomes that matter. If you think like an entrepreneur and want to be rewarded like one, this role was designed for you.

• Lead the growth of the digital portfolio—your compensation scales with the business you build and the results you deliver.
• Develop and manage multi-channel digital strategies aligned with client objectives and performance KPIs.
• Partner with data and insights teams to translate analytics into clear, actionable recommendations clients can act on.
• Oversee audience segmentation, media mix modeling, and channel allocation to maximize return on every dollar spent.
• Build and present campaign plans, performance reports, and optimization roadmaps to clients and internal teams.
• Stay ahead of the curve—continuously identifying new platforms, technologies, and creative opportunities that drive results.
• Collaborate with creative, media, and production teams to ensure cohesive storytelling across the full customer journey.
• Support new business development with strategic recommendations and performance projections.
• Champion a culture of experimentation: test, learn, iterate, and share what works.

• Strategic Thinking: Connect data insights to brand storytelling and measurable outcomes—see the big picture while managing the details. 
• Analytical Acumen: Proficient in Google Analytics, Meta Ads Manager, DV360, or similar tools; comfortable turning metrics into narratives. 
• Collaborative Spirit: Cross-functional team player who brings energy and clarity to creative, data, and client experience conversations. 
• Communication: A compelling presenter who can simplify complex data into stories that move people to action. 
• Performance Mindset: Wired for optimization and ROI—you celebrate wins, learn from losses, and never stop improving.

• Bachelor’s degree in Marketing, Communications, Data Analytics, or related field.
• 3–6 years of experience in digital media strategy, preferably in an agency or performance marketing environment.
• Proficiency in major ad platforms: Google Ads, Meta, LinkedIn, Programmatic DSPs.
• Experience with marketing analytics tools: GA4, Looker Studio, Tableau, or similar.
• Solid understanding of attribution models, conversion tracking, and audience segmentation.
• Bonus: Experience with CRM, automation, or data integration systems.

We’ve spent 26 years proving that data and people aren’t opposites—they’re partners. When you join blu, you join a team that cares as much about who you’re becoming as what you’re producing. Here’s what you can expect:

• A faith-based culture built on purpose—we build people within the team, serve people outside the team, and lead mission efforts locally and internationally.
• A “department within a company” structure—run your own P&L, build your own portfolio, and unlock geometric salary growth as you grow the business.
• First-party data capabilities that separate us from every other agency in the market.
• The opportunity to shape digital strategy for respected regional and national brands.
• Competitive compensation, flexible schedules, and ongoing professional development.
• A fast-moving, collaborative environment built around curiosity, excellence, and genuine care for one another.