The spark you’ve been looking for.
Enter, BLU.
Sure, we’re marketers, but there’s more. We’re movers, shakers, thinkers, dreamers and doers who know how to connect with the people who matter most. We’re Blu. Brand catalysts with the marketing spark you need to reach not just any audience. YOUR audience.
Case Studies
BLU CASTS
Blu Casts are blu’s case studies video series. In each Blu Cast video, we highlight the latest wins we’ve created for our clients with our unique 1:1 marketing approach. See our capabilities in action and learn how we’ve boosted clients’ bottom lines while improving their customers’ lives and experiences with their brand.
The Latest
Robert Trent Jones Golf Trail needed a strategy to help them overcome the loss of revenue due to the COVID-19 pandemic, so they partnered with blu to maximize new opportunities with more local golfers.
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Blog
The Effect of Tighter Credit on your Brand
Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit and higher prices. Why is this happening?
Elon Musk, Twitter & Bots
Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
U.S. Consumer Migration: 3 High ROI marketing strategies to leverage NOW
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.
The Effect of Tighter Credit on your Brand
Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit and higher prices. Why is this happening?
Elon Musk, Twitter & Bots
Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
U.S. Consumer Migration: 3 High ROI marketing strategies to leverage NOW
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.
The Recency Variable and its Recent Surge in Importance
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
The Effect of Tighter Credit on your Brand
Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit and higher prices. Why is this happening?
Elon Musk, Twitter & Bots
Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
U.S. Consumer Migration: 3 High ROI marketing strategies to leverage NOW
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.