We ignite brands by providing trackable results

We ignite brands by providing trackable results

The spark you’ve been looking for.

It’s time for something different. It’s time for progress. Time to shake things up, and change the way you do marketing. Gone are the days of old school advertising. Catchy headlines and too-good-to-be-true brand promises no longer connect you with the savvy folks who need to hear from you.



Enter, BLU.

Sure, we’re marketers, but there’s more. We’re movers, shakers, thinkers, dreamers and doers who know how to connect with the people who matter most. We’re Blu. Brand catalysts with the marketing spark you need to reach not just any audience. YOUR audience.

Case Study

Brakes Plus

Brakes Plus is a car care company based in Denver, Colorado, who was looking to step up their marketing game and their profit in the Dallas/Fort Worth area. Their more traditional marketing approach using blanketed mass marketing had very limited success, and they knew in today’s marketing landscape, this approach would no longer cut it. People-based marketing on a 1:1 scale using emotional and rational messaging that warms the heart and convinces the mind combined with ROI based on their actual transactional growth—not just clicks, likes, or views—was what they needed, and they challenged blu to help create a marketing plan that would do just that.

In the following, you will see how blu dynamically took on this challenge and, using the power of our Brandwashing solution, was able to help Brakes Plus not only succeed, but experience a 205% gross profit return in 4 months.

Capabilities

Capabilities

Product

Our Brandwashing Marketing solution scores each consumer to accurately predict response and profitability. Then, we target the customers with the best scores for your brand with 1:1 marketing, where powerful and dynamic messages at the mailbox, inbox, and on the web trigger the consumer’s urge to buy.

Projects

Blog

The Future of Mobile Marketing

The Future of Mobile Marketing

Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.

read more
Getting a Read on Your Best Customers

Getting a Read on Your Best Customers

There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.

read more
Do You Know Your Customer?

Do You Know Your Customer?

By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.

read more
The Future of Mobile Marketing

The Future of Mobile Marketing

Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.

read more
Getting a Read on Your Best Customers

Getting a Read on Your Best Customers

There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.

read more
Do You Know Your Customer?

Do You Know Your Customer?

By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.

read more
Big data is a big mess.

Big data is a big mess.

Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical.

read more
The Future of Mobile Marketing

The Future of Mobile Marketing

Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.

read more
Getting a Read on Your Best Customers

Getting a Read on Your Best Customers

There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.

read more
Do You Know Your Customer?

Do You Know Your Customer?

By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.

read more
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
William L. Koleszar

Chief Marketing Officer, National Spine and Pain Centers

Let’s spark change together

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