Time + Location Based RFID Marketing
Time + Location Based RFID Marketing
Human behavior, time and location are often intrinsically in sync.
Consider the beach on the 4th of July. Almost everyone there is on vacation and thinking and behaving in a Jimmy Buffet type of vibe. Think about college football stadiums at 2:30 on October Saturdays when the team has a home game- tens of thousands of people are rabidly fixated on their team and University. What about those on a cold January Monday morning commute on a busy interstate? Their thoughts are probably about applying for remote work or the next tropical vacation.
Time
Location
Product
A couple of real-life examples can help:
A sportswear retailer selling local team gear and souvenirs could target their home stadium and identify patterns of attendance to build an RFID audience list to market their goods.
A new Physical Therapist in town would be wise to target local cross fit gyms in their drivable footprint as over 70% of cross fit athletes sustain injuries in need of therapy.
A new specialty outdoor furniture retailer could build an RFID audience acquired from mapping competitors store footprint to capture consumers who visit.
A sportswear retailer selling local team gear and souvenirs could target their home stadium and identify patterns of attendance to build an RFID audience list to market their goods.
A new Physical Therapist in town would be wise to target local cross fit gyms in their drivable footprint as over 70% of cross fit athletes sustain injuries in need of therapy.
A new specialty outdoor furniture retailer could build an RFID audience acquired from mapping competitors store footprint to capture consumers who visit.
What’s Next?
Combined with a brand as attractive as Summer Classics and Gabby, this location-based strategy drove record traffic to the desired showrooms. In 2023, we are using this strategy on scale to target competitor locations and unique point of interests, like showcases, to drive retail store traffic. If you are looking for data led strategy using your first party customer data and other data sets like location, blu is what should be next for you.
What’s Next?
Combined with a brand as attractive as Summer Classics and Gabby, this location-based strategy drove record traffic to the desired showrooms. In 2023, we are using this strategy on scale to target competitor locations and unique point of interests, like showcases, to drive retail store traffic. If you are looking for data led strategy using your first party customer data and other data sets like location, blu is what should be next for you.
