Capture

Using geospatial software, we capture all RFID from devices that were used at a specific location (up to 18 months look-back window).

Refine

We can eliminate certain RFIDs after identifying key patterns. For instance, employees can be identified by appropriating device IDs that were on at a specific location more than “X” times per year.

Purchase

Once we have identified the device IDs that are linked to our target geography, we can purchase customers with the right to market to them through social and the display network.

Trigger

Now we can successfully use property specific, calendar-sensitive messaging to drive response to our target location.

Capture

Using geospatial software, we capture all RFID from devices that were used at a specific location (up to 18 months look-back window).

Refine

We can eliminate certain RFIDs after identifying key patterns. For instance, employees can be identified by appropriating device IDs that were on at a specific location more than “X” times per year.

Purchase

Once we have identified the device IDs that are linked to our target geography, we can purchase customers with the right to market to them through social and the display network.

Trigger

Now we can successfully use property specific, calendar-sensitive messaging to drive response to our target location.