Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.
Brands are returning to a world where almost all facets of business have been fundamentally reset, including how they engage consumers.
Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?
Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.
There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.
By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.