If you start with who, what, when, where, why, more often than not, you’ll have a much better understanding of how much.
The value of emotional connection isn’t theoretical; it’s quantifiable. The data clearly shows that emotionally connected customers spend more.
You’ve got to give customers a unified, personalized experience across various marketing channels, and that requires consistently delivering on your brand.
The key to success is actually reaching customers where they are, in the right ways (all of them), in the places (all of them), at the right time.
Targeting may very well be the biggest difference between marketing in Wanamaker’s day and today.
Even the most savvy marketers spend more than 3.5 hours a week on data collection, tracking and reports. What if you could cut that time in half?
Since Wanamaker opined his now famous quote, most marketers still believe they’ll waste more than 30% of their marketing budgets.
When rainy weather is on the horizon, what do people do?
Fixing our computers with a smile…cause smililng’s his favorite.
When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.