Blog
The Effect of Tighter Credit on your Brand
Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit and higher prices. Why is this happening?
Elon Musk, Twitter & Bots
Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
U.S. Consumer Migration: 3 High ROI marketing strategies to leverage NOW
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.
The Recency Variable and its Recent Surge in Importance
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
Death of the Cookie
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Wiring, Snowflakes, Footprints, & Resolution
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.
Marketing Will Continue To Change in 2021. Are You Prepared to Change With It?
Brands are returning to a world where almost all facets of business have been fundamentally reset, including how they engage consumers.
Statistically Speaking, of Course…
Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?
The Future of Mobile Marketing
Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.
Getting a Read on Your Best Customers
There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.