Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?
Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.
There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.
By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.
Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical.
With budgets being trimmed and revenue at a premium, measuring your market spend at every angle is a wise choice.
What’s best to say next? We need to start to understand now. Define how you will interact with your audience and what they need from you.
Testing your way forward in the new economy will require courage but will be richly rewarded.
Now is the time to be out with the old and in with the new–as long as the new is tied to accurate data that is measurable.
Every brand has a core group of customers, but COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications.