WANACREATE

WANACREATE

In our last post on INFLUENCE, we hypothetically queried: “ Do you ever wonder if John Wanamaker had a branding firm?” Well, we’ve come to find out that he, in fact, did not. He was his own branding firm. For years, in fact, he wrote all of his own ad copy (and then...
WANAREACH

WANAREACH

By now, you’re all-too familiar with the John Wanamaker quote, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Truth is, if you’re like the vast majority of marketers throughout the world, you probably share the...
WANATRACK

WANATRACK

Last week, we introduced you to John Wanamaker, the marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Go back and take a look if you missed it. You’ll find four ways old John could...