May 5, 2023 | Business, Marketing Insight, Strategy
High debt, Higher Interest and Lower buying power for some, beginning in Q3, 2023. Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit...
Jun 21, 2022 | Business, Marketing Insight, Strategy
Elon Musk, perhaps the greatest entrepreneur of all time, is attempting to acquire Twitter for 43 billion dollars. Yeah, he has got a few dollars. What is holding the deal up is Elon’s concern about Twitter’s bots. What is a bot and why is he concerned? A bot is a...
May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
Feb 26, 2021 | Analytics, Brandwashing, KNow, Marketing Insight, Strategy, Tech
% of digital connectivity in Google's upcoming browser will be eliminated Can you imagine how hard it would have been to successfully market a product, service, or brand in the 1990s if someone removed all the radios and TVs from more than half of homes in the...
Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
