May 2, 2024 | Business, KNow, Marketing Insight, Strategy
“Information is not knowledge.” Albert Einstein Nobel Prize-winning Physicist Data is used throughout our lives to inform almost everything. And data will provide one of two things: confusion and paralysis or intelligence and clarity. Many people have so...
May 1, 2024 | Business, KNow, Marketing Insight, Strategy
Change in Purchasing Power Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less. In the chart below, real purchasing power of...
Sep 22, 2023 | Business, Marketing Insight, Strategy
Need 4th quarter revenue? Gift cards are the gift that will keep on giving. Americans will purchase $204.32 Billion in gift cards in 2023. Will your brand get its share? 5 facts to spark your plan for gift card sales 1. Over 70% Of Americans Are Likely To Purchase...
May 5, 2023 | Business, Marketing Insight, Strategy
High debt, Higher Interest and Lower buying power for some, beginning in Q3, 2023. Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit...
Jun 21, 2022 | Business, Marketing Insight, Strategy
Elon Musk, perhaps the greatest entrepreneur of all time, is attempting to acquire Twitter for 43 billion dollars. Yeah, he has got a few dollars. What is holding the deal up is Elon’s concern about Twitter’s bots. What is a bot and why is he concerned? A bot is a...
May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
