The Power to Know What’s Happening In The Marketplace Guides Strategy and Give Insights to Know Now The Next Steps To Grow Your Business
Statistically Speaking, of Course…
Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?
The Future of Mobile Marketing
Advertisers face a huge obstacle to seamlessly connect fragmented data back to a single person. Online Identity Resolution is the process of connecting hundreds of identifiers from different channels, platforms, and devices in near real-time.
Getting a Read on Your Best Customers
There’s more than book genres that relate to buying behaviors and determining the potential customers. And that’s exactly the level of detail we uncover as we’re digging through the data.
Do You Know Your Customer?
By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.
Big data is a big mess.
Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical.
Everything Needs to be Measured.
With budgets being trimmed and revenue at a premium, measuring your market spend at every angle is a wise choice.
Brand Message: What’s Best Next?
What’s best to say next? We need to start to understand now. Define how you will interact with your audience and what they need from you.
It’s time to test your media mix.
Testing your way forward in the new economy will require courage but will be richly rewarded.
Scrap your old plan.
Now is the time to be out with the old and in with the new–as long as the new is tied to accurate data that is measurable.
Don’t assume your pre-pandemic customer base will remain yours.
Every brand has a core group of customers, but COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications.
Marketing science for peak performance
