What’s best to say next? We need to start to understand now. Define how you will interact with your audience and what they need from you.
Testing your way forward in the new economy will require courage but will be richly rewarded.
Now is the time to be out with the old and in with the new–as long as the new is tied to accurate data that is measurable.
Every brand has a core group of customers, but COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications.
Are you ready for what’s ahead? Do you have what it takes to challenge your thinking? The future of your business depends on it.
If you start with who, what, when, where, why, more often than not, you’ll have a much better understanding of how much.
The value of emotional connection isn’t theoretical; it’s quantifiable. The data clearly shows that emotionally connected customers spend more.
You’ve got to give customers a unified, personalized experience across various marketing channels, and that requires consistently delivering on your brand.
The key to success is actually reaching customers where they are, in the right ways (all of them), in the places (all of them), at the right time.
Targeting may very well be the biggest difference between marketing in Wanamaker’s day and today.