Do You Know Your Customer?
By the end of 2020, customer experience will overtake price and product as the key brand differentiator. Knowing your customer is the only way to provide remarkable customer experience.
Big data is a big mess.
Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical.
Everything Needs to be Measured.
With budgets being trimmed and revenue at a premium, measuring your market spend at every angle is a wise choice.
Brand Message: What’s Best Next?
What’s best to say next? We need to start to understand now. Define how you will interact with your audience and what they need from you.
It’s time to test your media mix.
Testing your way forward in the new economy will require courage but will be richly rewarded.
Scrap your old plan.
Now is the time to be out with the old and in with the new–as long as the new is tied to accurate data that is measurable.
Don’t assume your pre-pandemic customer base will remain yours.
Every brand has a core group of customers, but COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications.
Dare and Endure
Are you ready for what’s ahead? Do you have what it takes to challenge your thinking? The future of your business depends on it.
How to Capitalize on Your Marketing Spend in 2020
If you start with who, what, when, where, why, more often than not, you’ll have a much better understanding of how much.
The value of emotional connection isn’t theoretical; it’s quantifiable. The data clearly shows that emotionally connected customers spend more.