Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.
Data-driven preference modeling using predictive math that makes your life easier.
What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?
Big spenders are influencers on others and can help lead your brand to the promise land.
So what power do people-based marketers have?
Sure, there’s a time and a place to tell potential customers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story.
If you want to influence people to act a certain way, you must first understand what drives them.
Retailers and marketers alike were excited by the thought of beacons and their opportunity–actual usage of them fell flat.
Something you Googled yesterday is now serving you ads on Facebook today.
Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?