Unless you had a crystal ball handy when you built your 2020 plan, the chances of its fundamental assumptions remaining intact are low. Very low.
%
digital spend is down
%
traditional spend is off
%
rebooting plans & tactics
%
digital spend is down
%
traditional spend is off
%
rebooting plans & tactics
A recent IAB survey shows digital spending down 33%, traditional spending off 39%, and a full 35% of marketers are rebooting their plans and tactics. Why? Cash is King and content engagement needs to produce revenue in the short term. Media consumption has changed, social has exploded once again, and billboards and POS have fewer eyes on them than ever. 1Addressable channels that allow for brands to accurately measure marketing spend tied to revenue-driven will be an expected shift. Many CEO’s and CFO’s will expect incremental reporting to justify marketing spends in the new economy.
“COMPANIES DRIVEN BY FIRST-PARTY DATA HAVE 23X LIFT IN ACQUISITION OF NEW CUSTOMERS.”
> Now is the time to be out with the old and in with the new–as long as the new is tied to accurate data that is measurable.
1IAB, “Coronavirus Ad Spend Impact Survey,” March 27, 2020
IS YOUR MARKETING INVESTMENT PAYING OFF? THE TIME TO DARE IS NOW.
Take 35 seconds to find out if you're maximizing ROI with your current marketing strategy. We will help you ensure your brand is prepared and ready to make the most of what’s next or will cheer you on if you are confident in your current efforts.
