Brand Receptive Lead Acquisition

Brand Receptive Lead Acquisition

Leveraging insights from the customer profile analysis (CPA) we build high-response people-based audiences. Our BPI builds a unique lead seat by scoring over 10,000 data variables to predict success. This person-based approach allows us to strategically track every marketing dollar from awareness to conversion.

Leveraging insights from the customer profile analysis (CPA) we build high-response people-based audiences. Our BPI builds a unique lead seat by scoring over 10,000 data variables to predict success. This person-based approach allows us to strategically track every marketing dollar from awareness to conversion.

Data stacking sample

Personicx was built to define consumer behavior. Shaping the segments with brand specific variables will increase Lift.

Segmentation + Data Elements
= Increased Target Accuracy and Greater ROI

Ready to maximize your marketing experience?

Site selection is crucial for long term success. While most site analysis look at general demographics, traffic counts and broad growth projections, blu’s scorecard is built specifically for your brand. Unless you are selling a commodity like salt, every brand has a unique offering that is appealing to some, but not all. Blu uses the Brand Preference Algorithm built on your customer data to identify saturation levels of pent-up demand, for your brand, at your specified street address. By isolating the exact variables of your success and scoring the micro trade area, you know exactly how fertile the soil of growth is for you at the site under analysis.

Don’t rely on generalities to be great, overlay your brand data analytics to make sure your site selection process is comprehensive in nature.

Ready to maximize your marketing experience?

Let’s climb higher together

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