drive for show
market for dough
Robert Trent Jones Golf Trail
and blu increased gift card sales by
During this process, behavioral modeling identified one clear opportunity: a scalable capacity to sell gift cards delivered digitally. How? A mashup of data elements linking brand receptivity, capacity to spend, technology usage, and past gift card spends identified a clear target set and initiative timeframe.
Blu built a programmatic display and social initiative based on an analysis of golfer’s transactions. Original content was created including Green Friday, Stuff their Stockings with Golf and other creative.
Data helps us understand our golfers and attract more just like them
RTJ Player Data revealed best timeframe for marketing
Record breaking gift card sales with a 173% increase over previous year.
We were able to sale an impressive $344,404 of gift cards in 2021. With 2020 gift card sales totaling $201,654, we had a realized increase of 173% in total gift card sales.