Bank

Customer Profile Analysis

There is no better predictor of the future behavior than past and present behavior and our exhaustive analysis reveals those hidden secrets.

Bank

Customer Profile Analysis

There is no better predictor of the future behavior than past and present behavior and our exhaustive analysis reveals those hidden secrets.

Our Bank CPA encompasses deposit strata, deposit runoff, product penetration analysis, DDA portfolio planning, loan strategies congruent with risk appetite and much more.

Our Bank CPA encompasses deposit strata, deposit runoff, product penetration analysis, DDA portfolio planning, loan strategies congruent with risk appetite and much more.

With twenty years of retail bank strategy under our belts, we’ve allowed over 200 million transactional snapshots to teach us a thing or two about profitable growth.

With twenty years of retail bank strategy under our belts, we’ve allowed over 200 million transactional snapshots to teach us a thing or two about profitable growth.

Our CPA looks at your customer transactions because,

There is no better predictor of the future behavior than past and present behavior.

Our CPA looks at your customer transactions because,

There is no better predictor of the future behavior than past and present behavior.

People and trends change, core bank profitability patterns don’t. Banks still rely on low cost of deposits, high quality credit spreads and transactional income to drive the vast majority of bottom line profits.

People and trends change, core bank profitability patterns don’t. Banks still rely on low cost of deposits, high quality credit spreads and transactional income to drive the vast majority of bottom line profits.

Ready to maximize your marketing experience?

Ready to maximize your marketing experience?

Multi-Layered Analysis

Our multi-layered analysis involves a comprehensive examination and evaluation of your brand. It entails delving beyond surface-level observations and superficial interpretations to uncover deeper insights and complexities.

quantitative
Brand Preference Index
Brand Affinity Stages
Customer Migration Map
Consumption Time Frame
qualitative
Brand Story
Unique Consumer Benefit
Customer Journey Audit
Brand Playbook

Our CPA analyzes your first party data streams, adds insights from over 3,000 additional consumer data points to create a clear plan of profitable growth for your bank.

Multi-Layered Analysis

Our multi-layered analysis involves a comprehensive examination and evaluation of your brand. It entails delving beyond surface-level observations and superficial interpretations to uncover deeper insights and complexities.

quantitative
Brand Preference Index
Brand Affinity Stages
Customer Migration Map
Consumption Time Frame
qualitative
Brand Story
Unique Consumer Benefit
Customer Journey Audit
Brand Playbook

Our CPA analyzes your first party data streams, adds insights from over 3,000 additional consumer data points to create a clear plan of profitable growth for your bank.

We deliver clear understandings of WHO to target, WHAT to offer, WHEN to do it and WHERE. Peak marketing performance starts with a focus on response, and our Affinity Staging clarifies your potential in terms of actual dollars of response. Behavioral migration maps keep us focused on growing lifetime value and the brand preference index identifies the best prospects for your acquisition needs.

We deliver clear understandings of WHO to target, WHAT to offer, WHEN to do it and WHERE. Peak marketing performance starts with a focus on response, and our Affinity Staging clarifies your potential in terms of actual dollars of response. Behavioral migration maps keep us focused on growing lifetime value and the brand preference index identifies the best prospects for your acquisition needs.

“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”

William L. Koleszar

Chief Marketing Officer, American Family Care

Let’s climb higher together

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