Site selection is crucial for long term success. While most site analysis look at general demographics, traffic counts and broad growth projections, blu’s scorecard is built specifically for your brand. Unless you are selling a commodity like salt, every brand has a unique offering that is appealing to some, but not all. Blu uses the Brand Preference Algorithm built on your customer data to identify saturation levels of pent-up demand, for your brand, at your specified street address. By isolating the exact variables of your success and scoring the micro trade area, you know exactly how fertile the soil of growth is for you at the site under analysis.

Don’t rely on generalities to be great, overlay your brand data analytics to make sure your site selection process is comprehensive in nature.