May 5, 2017 | Analytics, Brandwashing, Creative, Marketing Insight, Strategy
Consumers can barely blink without seeing an advertising message in some way, shape, or form. Ads that pop up when you just really want to get to the next song or the next show. Flyers posted on pin-up boards at the water cooler. Postcards in your mailbox. Billboards...
Mar 23, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
As humans, the majority of our decisions are made in the non-conscious part of our brain. As marketers trying to influence how people perceive brands and in turn, influence them to make a decision about those brands and products—having an understanding of neuroscience...
Feb 24, 2017 | Brandwashing, Business, Creative, Marketing Insight, Strategy
Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and...
