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Dare and Endure

Dare and Endure

May 12, 2020 | Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy

“THIS IS NO TIME FOR EASE AND COMFORT. IT IS TIME TO DARE AND ENDURE.” Winston Churchill This was Winston Churchill’s rallying cry as he stared down the Nazi war machine’s rapid domination of Europe in 1940. Historians pinpoint this mindset as the fuel for...
How Your Table Fork Can Help You Be More Innovative

How Your Table Fork Can Help You Be More Innovative

Jan 4, 2018 | Business, Creative, Strategy

About 45 years ago, NASA developed a test to measure the creative potential of rocket scientists and engineers. It was very successful for NASA’s goals, but it got NASA thinking a little deeper about creativity. Where does creativity come from? Is it innate or...
Chad Stubbs Presents Impulse – BAI Beacon 2017 Rapid Fire

Chad Stubbs Presents Impulse – BAI Beacon 2017 Rapid Fire

Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech

blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
The NeuroMarketing Hack That’ll Hook Your Consumers

The NeuroMarketing Hack That’ll Hook Your Consumers

Nov 2, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy

  You’re swinging through the drive-thru picking up your #PumpkinSpiceLatte—and it’s all free, thanks to your punch card. That awesome selfie with the perfect filter you posted an hour ago is now at 20 likes…and counting. And just when you thought it couldn’t get...
Customer Retention: You Get What You Give Back

Customer Retention: You Get What You Give Back

Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy

We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
The Psychology of Sales Series | Saving Money

The Psychology of Sales Series | Saving Money

Jun 9, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy

Perception is not always reality. We humans are a complicated lot, aren’t we? What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix. For instance, saving...
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