Jan 4, 2018 | Business, Creative, Strategy
About 45 years ago, NASA developed a test to measure the creative potential of rocket scientists and engineers. It was very successful for NASA’s goals, but it got NASA thinking a little deeper about creativity. Where does creativity come from? Is it innate or...
Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
Nov 2, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
You’re swinging through the drive-thru picking up your #PumpkinSpiceLatte—and it’s all free, thanks to your punch card. That awesome selfie with the perfect filter you posted an hour ago is now at 20 likes…and counting. And just when you thought it couldn’t get...
Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy
We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
Jun 9, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
Perception is not always reality. We humans are a complicated lot, aren’t we? What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix. For instance, saving...
Feb 24, 2017 | Brandwashing, Business, Creative, Marketing Insight, Strategy
Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and...
