May 5, 2017 | Analytics, Brandwashing, Creative, Marketing Insight, Strategy
Consumers can barely blink without seeing an advertising message in some way, shape, or form. Ads that pop up when you just really want to get to the next song or the next show. Flyers posted on pin-up boards at the water cooler. Postcards in your mailbox. Billboards...
Apr 19, 2017 | Analytics, Creative, Marketing Insight, Strategy
“Relevance is what holds people’s interest. It’s becoming more important that you leverage data to personalize your ads to {your consumers’} interests and deliver the right message to move {them} down the purchase cycle. If you don’t, somebody else will.”...
Feb 24, 2017 | Brandwashing, Business, Creative, Marketing Insight, Strategy
Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and...
Feb 1, 2017 | Creative, Marketing Insight, Strategy
Get Your Brand’s Name in the Big Game. When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching. Social media has become an integral part of the Super Bowl party—from...
Jan 30, 2017 | Creative, Marketing Insight, Strategy
Yellow. Quick, what word came to mind? If you’re like many people, you thought of something like a banana or a school bus. Because you, my friend, have been primed. Priming is a non-conscious form of human memory concerned with perceptual identification of words and...
Dec 27, 2016 | Analytics, Creative, Marketing Insight, Strategy
In this day and age, making content “go viral” is a top goal of many companies. But how do you get content to go viral? Why are some things shared faster than you can say “Bob’s your uncle,” while other ideas sit on the shelf gathering dust? If you had asked several...
