May 3, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy
The field of marketing has deep roots in psychology and human behavior. After all, if you want to influence people to act a certain way, you must first understand what drives them. While psychology concepts are vast and complex, here are a few you can quickly leverage...
Apr 4, 2018 | Marketing Insight, Strategy, Tech
A few years ago, beacons—Bluetooth-powered devices that push messages to smartphones—were the next big thing for retail marketers and stores. They promised to connect with consumers while they were in front of products, gathering data and enhancing the shopping...
Jan 30, 2018 | Analytics, Marketing Insight, Strategy
It happens a lot more than you probably notice. The cashier asks for your zip while they ring up your purchase. Something you Googled yesterday is now serving you ads on Facebook today. You get offers in the mail of things you’re interested in, but have never shopped...
Jan 4, 2018 | Business, Creative, Strategy
About 45 years ago, NASA developed a test to measure the creative potential of rocket scientists and engineers. It was very successful for NASA’s goals, but it got NASA thinking a little deeper about creativity. Where does creativity come from? Is it innate or...
Nov 27, 2017 | Creative, Marketing Insight, Strategy, Tech
A while back, we talked about how GIFs are the untapped marketing tool. (If you missed our post, read it here: GIFS, THE UNTAPPED MARKETING TOOL) Well, it’s clear to see they’re here to stay. Green Bay Packers tight end Marcellus Bennett collaborated with Giphy, the...
Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
