Creating a productive toolkit of predictive analytics
For over 50 years, Alabama Outdoors has set the pace for equipping people of all walks of life to enjoy an active lifestyle. Alabama Outdoors is the preferred source connecting active lifestyles to the trending products that equip you to look good and feel great. Blu has been thankful to join this mission by transforming AOs’ customer data into a productive toolkit of predictive analytics, marketing performance management, and key brand inputs as we build this brand to thrive for the next 50 years.
Blu has been more than a marketing partner; they’ve shown genuine care for our team and the future of our brand. They’ve gone well beyond the work itself, taking time to learn about our products, understand our customers, and help us make wise decisions with every dollar. It’s rare to find a partner who genuinely puts your success first, but that’s exactly what Blu has done for AO.
Eric Ferrell, President Alabama Outdoors
Chad Stubbs
Chief Innovator | Reflex Blu
Driven by a passion to connect people with innovation and excellence, Chad Stubbs launched Reflex Blu in 1999. His “creatalytical” vision of leveraging creative and analytic excellence is at the heart of blu’s continuously innovative culture. Chad has been the strategic lead on countless brands over the past 20 years, and he still gets a thrill out of building profitable customer journeys for the brands we serve at blu.
