The Urgent Care Facts That Matter Most
Three Urgent Stats for Urgent Care
Fact 1: Families Drive the Need
Urgent Care centers are seeing a growing wave of patients from one key group—active families with one or more children over the age of 12, particularly those living in suburban and exurban areas. This demographic accounts for around 51% of all urgent care visits. These families value speed, convenience, and trusted care close to home. With 2 + cars, no time to spare, and a lot to accomplish, their healthcare is on a clock. Whether it’s a weekend sports injury, a school-day sniffle, or a late-night fever, urgent care has become the go-to solution for busy parents managing multiple schedules and unexpected health hiccups.
Fact 2: Proximity Is Power
When health concerns strike, time matters. On average, families travel less than 11 minutes to reach an urgent care center, making location a critical driver of patient volume. That short drive time reflects a strong preference for local, accessible care over navigating longer trips to primary care or emergency rooms. For marketers, this means precision targeting within tight geographic zones is essential. Messaging should focus on immediate access, speed of service, and walk-in availability to connect with today’s on-the-go households.
Fact 3: Focused Treatment, Fast Relief
More than 81% of all urgent care visits address head and chest conditions—ranging from sinus infections and sore throats to coughs and covid testing. When it comes to many treatments, urgent care picks up where OTC meds fall short. Marketing content should connect your brand promise to solving the seasonal issues with potential patients. We believe Urgent Care marketing should mirror the care of the brand: identify with the patient, identify the ailment, provide care, and follow up!
Stop guessing and start Knowing with blu.
If you desire to Know Now how to increase your Urgent Care visits, reach out, and we’ll be happy to partner with you to grow your clinic.
At blu, we give marketers the power to find (and get to know) the right people in the right places at the right times. We provide the vision and insights you need to identify your best customers; to target the people most likely to be impacted; and the focus on the best ways to be seen, heard, and understood by the people who matter most— YOUR CUSTOMERS.
Chad Stubbs
Driven by a passion to connect people with innovation and excellence, Chad Stubbs launched Reflex Blu in 1999. His “creatalytical” vision of leveraging creative and analytic excellence is at the heart of blu’s continuously innovative culture. Chad has been the strategic lead on countless brands over the past 20 years, and he still gets a thrill out of building profitable customer journeys for the brands we serve at blu.
