Transforming customer data to grow a loyal customer base

Our team at blu is excited to transform Montgomery Whitewaters’ past customer data into predictive models that help grow a loyal customer base. Our first 6 months have built a solid foundation of progress, learning, and team formation that will serve us well as we move forward.

From day one, blu has elevated our work in ways that are both measurable and meaningful. Although we’ve partnered for less than a year, their strategic insight and collaborative mindset have already made a clear impact. They’ve quickly become an extension of the Montgomery Whitewater team, trusted partners who help us reach new audiences while staying true to who to our brand. We’re excited to continue growing this relationship and to see where their expertise takes Montgomery Whitewater next. 

Jason Wilson, Montgomery Whitewater Executive Director

Montgomery Whitewater, the Southeast’s premier outdoor adventure park, has partnered with blu to amplify its reach and introduce this world-class destination to an expanded audience.

Named one of TIME Magazine’s World’s Greatest Places, Montgomery Whitewater delivers mountain-style adventure in the heart of downtown Montgomery, Alabama. From its state-of-the-art whitewater channel system to on-land experiences including an aerial ropes course, kids’ low elements, hiking and biking trails, and a seasonal ice-skating rink, Montgomery Whitewater offers year-round adventure for all ages.