Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
Nov 2, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
You’re swinging through the drive-thru picking up your #PumpkinSpiceLatte—and it’s all free, thanks to your punch card. That awesome selfie with the perfect filter you posted an hour ago is now at 20 likes…and counting. And just when you thought it couldn’t get...
Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy
We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
Jun 9, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
Perception is not always reality. We humans are a complicated lot, aren’t we? What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix. For instance, saving...
May 10, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
Imagine you’re re-decorating your living room. You’re visiting stores and scouring the internet looking for the perfect rug at the perfect price. Finally, you find it! An amazing rug in just the colors and size you want. And then you see something even more magical: a...
May 5, 2017 | Analytics, Brandwashing, Creative, Marketing Insight, Strategy
Consumers can barely blink without seeing an advertising message in some way, shape, or form. Ads that pop up when you just really want to get to the next song or the next show. Flyers posted on pin-up boards at the water cooler. Postcards in your mailbox. Billboards...
