Nov 8, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
If you’ve been following along over the past couple of weeks, you’re now familiar with John Wanamaker, the poor, old marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” In week one, we...
Oct 30, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
Last week, we introduced you to John Wanamaker, the marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Go back and take a look if you missed it. You’ll find four ways old John could...
Dec 18, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy, Tech
Do you ever get in your car and your phone “guesses” your next destination and provides maps, traffic information, and other suggestions? It can be king of freaky at first and it’s not 100% correct with every prediction, but it is correct most of the time—and rather...
Nov 27, 2018 | Analytics, Brandwashing, Strategy
Every generation has its own version of what “power to the people” means and how it will help humanity. Revolutionaries seeking social equality, racial reconciliation, and political freedom from oppression have all grabbed hold of the promise of power. While we plan...
May 3, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy
The field of marketing has deep roots in psychology and human behavior. After all, if you want to influence people to act a certain way, you must first understand what drives them. While psychology concepts are vast and complex, here are a few you can quickly leverage...
Jan 30, 2018 | Analytics, Marketing Insight, Strategy
It happens a lot more than you probably notice. The cashier asks for your zip while they ring up your purchase. Something you Googled yesterday is now serving you ads on Facebook today. You get offers in the mail of things you’re interested in, but have never shopped...
