May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Americans have three connected devices on average that they use daily. Nielsen data shows we spend a whopping 11+ hours a day of screen time, and that number is growing. Leveraging multiple platforms and media channels allows you to stay in front of your audience by...
May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Unless you had a crystal ball handy when you built your 2020 plan, the chances of its fundamental assumptions remaining intact are low. Very low. % digital spend is down % traditional spend is off % rebooting plans & tactics % digital spend is down % traditional...
May 12, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Every brand has a core group of customers that is its lifeblood. The revenue attributed to those relationships is essential for success to be recognized. COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications. Consider These...
May 12, 2020 | Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
“THIS IS NO TIME FOR EASE AND COMFORT. IT IS TIME TO DARE AND ENDURE.” Winston Churchill This was Winston Churchill’s rallying cry as he stared down the Nazi war machine’s rapid domination of Europe in 1940. Historians pinpoint this mindset as the fuel for...
Jan 2, 2020 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
John Wanamaker famously stated, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Now, he was probably being a bit facetious back when he said that, but history proves he wasn’t far off! Forrester recently published the “Why...
Dec 16, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
In our last post on INFLUENCE, we hypothetically queried: “ Do you ever wonder if John Wanamaker had a branding firm?” Well, we’ve come to find out that he, in fact, did not. He was his own branding firm. For years, in fact, he wrote all of his own ad copy (and then...
