Dec 18, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy, Tech
Do you ever get in your car and your phone “guesses” your next destination and provides maps, traffic information, and other suggestions? It can be king of freaky at first and it’s not 100% correct with every prediction, but it is correct most of the time—and rather...
Apr 4, 2018 | Marketing Insight, Strategy, Tech
A few years ago, beacons—Bluetooth-powered devices that push messages to smartphones—were the next big thing for retail marketers and stores. They promised to connect with consumers while they were in front of products, gathering data and enhancing the shopping...
Nov 27, 2017 | Creative, Marketing Insight, Strategy, Tech
A while back, we talked about how GIFs are the untapped marketing tool. (If you missed our post, read it here: GIFS, THE UNTAPPED MARKETING TOOL) Well, it’s clear to see they’re here to stay. Green Bay Packers tight end Marcellus Bennett collaborated with Giphy, the...
Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
Jun 15, 2017 | Creative, Marketing Insight, Strategy, Tech
Move out of the way, emojis, GIFs are here! Well, GIFs have been here for a while, but now they’re entering the marketer’s toolbox—bringing the opportunity for deeper understanding of customers…and more cash. Who’d’ve thought that we’d be delving into the deep world...
