Dec 3, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
By now, you’re all-too familiar with the John Wanamaker quote, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Truth is, if you’re like the vast majority of marketers throughout the world, you probably share the...
Nov 8, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
If you’ve been following along over the past couple of weeks, you’re now familiar with John Wanamaker, the poor, old marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” In week one, we...
Oct 30, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
Last week, we introduced you to John Wanamaker, the marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Go back and take a look if you missed it. You’ll find four ways old John could...
Oct 22, 2019 | Brandwashing, Marketing Insight, Strategy, Wanamaker
John Wanamaker was an American merchant and founder of one of the first American department stores. He was a religious, civic and political figure, considered by many to be an advertising genius and marketing pioneer. But his problems were real, and his frustrations...
Feb 28, 2019 | Brandwashing, Marketing Insight, Strategy
I don’t know about where you live, but in Alabama where blu’s offices are located, it’s been exceptionally rainy this past week. We’ve gotten quite a few laughs from the highly-entertaining memes. But while we’re all wondering why Alabama suddenly feels like Seattle,...
Jan 24, 2019 | Brandwashing, Marketing Insight, Strategy
Raise your hand if you absolutely love the thrill of trying something new and regularly step out of your comfort zone. Did you raise your hand? If so, you’re probably one of the few—an early adopter who’s willing to throw caution to the wind and brazenly take on new...
