Feb 26, 2021 | Analytics, Brandwashing, KNow, Marketing Insight, Strategy, Tech
% of digital connectivity in Google's upcoming browser will be eliminated Can you imagine how hard it would have been to successfully market a product, service, or brand in the 1990s if someone removed all the radios and TVs from more than half of homes in the...
Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
Dec 28, 2020 | Analytics, Brandwashing, Dare and Endure, KNow, Marketing Insight, Strategy, Tech
“Pivot! Pivot! Pivot!” If 2020 has taught us anything, it is the importance of being able to make big decisions — sometimes life changing or business-altering decisions — quickly and often. Being able to pivot on strategy, execution, and even planning for...
Oct 20, 2020 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
It’s World Statistics Day. Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?...
Sep 22, 2020 | Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
APPLE’S IDFA CHANGES HIGHLIGHT THE NEED FOR MARKETERS TO LEVERAGE ONLINE IDENTITY RESOLUTION. With the release of a new software update, iOS 14, Apple is shaking up the mobile advertising world. Although many developers and mobile advertisers breathed a sigh of relief...
Aug 7, 2020 | Analytics, Brandwashing, Business, Dare and Endure, KNow, Marketing Insight, Strategy
National Book Lovers Day is August 9. Bet you didn’t know that. Or, maybe you’re a certified bibliophile, and this is the day you’ve been waiting for all year! Either way, August 9 is a very special day, and we’re here to help celebrate books and book lovers...
