May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
Oct 20, 2020 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
It’s World Statistics Day. Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?...
Sep 22, 2020 | Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
APPLE’S IDFA CHANGES HIGHLIGHT THE NEED FOR MARKETERS TO LEVERAGE ONLINE IDENTITY RESOLUTION. With the release of a new software update, iOS 14, Apple is shaking up the mobile advertising world. Although many developers and mobile advertisers breathed a sigh of relief...
Aug 7, 2020 | Analytics, Brandwashing, Business, Dare and Endure, KNow, Marketing Insight, Strategy
National Book Lovers Day is August 9. Bet you didn’t know that. Or, maybe you’re a certified bibliophile, and this is the day you’ve been waiting for all year! Either way, August 9 is a very special day, and we’re here to help celebrate books and book lovers...
